PAY PER CLICK




What is Pay Per Click?

PPC stands for Pay Per Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of Pay Per Click. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.



Pay Per Click Management

Platforms such as Google AdWords and Bing Ads are important to your business. With our Pay Per Click marketing (PPC) expertise, we can help take your accounts to the next level. We customize strategy and reporting tailored to your needs.
We provide the support and guidance you require to accomplish your goal, be it maximizing return on investment, increasing leads, or driving brand awareness.

“Search Engine Marketing” was once was used as AN umbrella term to embrace every SEO (search engine optimization) and paid search activities (Pay Per Click). Over time, the trade has adopted the SEM descriptor to refer exclusively to Google advertising.


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At search engine Land, we have a tendency to usually use SEM and/or “Paid Search” to consult with paid advertising (Pay Per Click), with the long run of search marketing accustomed cover each SEO and SEM. Below are a number of the foremost common terms additionally used to talk over with SEM activities or pay per click marketing.

  • Adwords campaign
  • Paid search advertising
  • Paid search ads
  • PPC (Pay Per Click)                                                                                                                                                                                                                                                                                                                                     –  PPC (Pay Per Click) –some ads, significantly those served to mobile search users, could also be charged by the number of                                             clicks that resulted in a very direct call from a Smartphone.
  • CPC (Cost Per Click)
  • CPM (cost-per-thousand impressions)                                                                                                                                                                                                                                                                                                    –  Most search ads are sold-out on a CPC (Cost Per Click)/ PPC (Pay Per Click) basis; however, some choices can also be sold-out on a CPM basis.

Our Pay Per Click Services


PPC Audits

Our PPC Audit process starts from understanding audit objective, coverage and leading to data analysis.


Bing Advertising

Our in-house Bing ads agency team has the training and expertise you need to make the most of Bing’s popular PPC platform.



Social Advertising

EasySeo can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.


Display Advertising

Your display ads will be targeting an audience that has already indicated an interest in your service or product.



Google AdWords

Hiring us gives you the benefit of a full-time AdWords expert without the extra cost of hiring another full-time employee.


Remarketing & Retargeting

Improve ROI and increase conversions by marketing to people who have all ready visited your website.



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Brief process of our Pay Per Click campaign:

Our Pay Per Click (PPC) management service includes the following components:

  • Pay Per Click search campaign strategy
  • Keyword research and selection
  • Ad creative development
  • Campaign set-up
  • Bid management and ROI tracking
  • Landing page optimization and development
  • Campaign management and analysis



Deliverables

We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report so you know where you rank organically for the keywords you pay for additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you may have.





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